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Industrial Design of Machine tools

Development of Design Language, Industrial Design, and sheet metal cladding engineering for a series of Horizontal machining Centre for Bharat Fritz Werner (BFW)

BFW H6600 | Horizontal Machining Centre

Development of Design Language, Industrial Design, and sheet metal cladding engineering for a series of Horizontal machining Centre for Bharat Fritz Werner (BFW)

BFW, one of the largest machine tool manufacturer in India approached us to develop a new identity for their NextGen High-Performance Horizontal Machining Centers (H6600).

  • BFW HMC H6600 Horizontal machining centre

    BFW-H6600 Horizontal machining centre at IMTEX

    Horizontal Machining Centre

  • The primary competition to BFW were the international companies from Europe and Asia-Pacific.

    Market Reserch Competition

    We started by studying the competitive landscape and defining their design language and positioning in the international market.

    CNC Machines Competitors

     

    We defined the position of the new product in the market and design directions for the identity.Market positioningmood board for cladding designPreliminary design sketches in the direction of Robust, Precise, and Energetic.cladding hand sketchesFew selected approaches.Color concept cladding designFew of the developed concepts.Concept developmentRefinement ideas for the selected concept.Concept variationsColour optionsConcept colour optionsFinal design Final designFinal design front viewBFW HMC designFinal design side viewBFW HMC designDesign detailsBFW design detailingMark1 proto development.BFW design prototype developmentThe machine displayed at the IMTEX exhibition.BFW HMC IMTEX exibitionBFW HMC IMTEX exibition perspectivebfw rendering