Automotive Exterior Design

Brute is an All Terrain Vehicle that doubles up as adventure vehicle and also perform some basic agricultural task like tilling. Marketed towards huge ranch owners and adventure enthusiast this vehicle explores possibility of combining utility with aggressive aesthetics. The automobile concept was done for an Indian ATV chassis manufacturer.

  • Automotive exterior design for All Terrain Vehicle.

    automobile concept design

  • Automotive chassis design

    Design aketch automobile

    We started of by exploring possibilities on the already designed and prototyped Chassis.

    automobile concept sketchingpossibilities over a cross over?

    Automobile desing moodboardvehicle moodboard designSemantic Moodboards : Raw brute to Mature macho to Satanic evil.

    hand sketching concept suv All terrain vehicle concept sketch

    design concept sketch suv


    sketching atv concept design

    hand sketches concept design automotiveExploratory sketches.

    colour rendering concept designConcept direction 1 – Brute

    Concept 2 – Machoall terrain vehicle concept CAD renderingvehicle concept sketchConcept 3 -Evil
    concept refined over the chasischassis overlay design process all terrain vehicle concept design

    SUV concept design

    automobile concept design language

    car design concept side by side

    concept rendering

    concept design prototype