BFW H6600 | Horizontal Machining Centre
Development of Design Language, Industrial Design, and sheet metal cladding engineering for a series of Horizontal machining Centre for Bharat Fritz Werner (BFW)
BFW, one of the largest machine tool manufacturer in India approached us to develop a new identity for their NextGen High-Performance Horizontal Machining Centers (H6600).
Horizontal Machining Centre
The primary competition to BFW were the international companies from Europe and Asia-Pacific.
We started by studying the competitive landscape and defining their design language and positioning in the international market.
We defined the position of the new product in the market and design directions for the identity.
Preliminary design sketches in the direction of Robust, Precise, and Energetic.
Few selected approaches.
Few of the developed concepts.
Refinement ideas for the selected concept.
Colour options
Final design 
Final design front view
Final design side view
Design details
Mark1 proto development.
The machine displayed at the IMTEX exhibition.
